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Greening of News Corp also a strategic business move
cobismith
follow
1
5-13-2007 7:23 AM
465 views
tags:
news corp
,
carbon
,
climate change
,
business
,
murdoch
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8162d5a6-b101-42b6-9c3d-fbdbfdfc703d/D710DA70-38F8-429C-8262-5C9846DE41E6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html" href="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html" style="font-size: 11px;">www.theage.com.au</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html"><P>News Corporation has pledged to become carbon-neutral by 2010. Now, that does not mean News Corporation will eliminate emissions within three years — it's a promise to cut net emissions to zero in that time: News Corporation can offset polluting parts of the empire with credits from investments in clean power.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html"><P>The greening of News Corporation is also a strategic business move. Murdoch has already said is it a way to please advertisers.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html"><P>Murdoch's willingness to use his global media interests to spread the green message is most important, if controversial. Though it's not as if he never spread a message through the empire before.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/business/greening-of-news-corp-also-a-strategic-business-move/2007/05/12/1178899168203.html"><P>Still, as the leading US-based greenie website Grist.org told its readers: "It's not groundbreaking, but it's nothing to sneeze at." At home, Murdoch even got the Greens party leader Senator Bob Brown to applaud the move.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D710DA70-38F8-429C-8262-5C9846DE41E6/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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