<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4cf58fe1-c89f-4859-a87b-f0619c997cb9/D5C9BEF1-C6F1-4FA7-9EDD-ED75BD176C52/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://72.14.253.104/search?hs=sUq&hl=en&lr=&c2coff=1&q=cache%3Ahttp%3A%2F%2Fwww.davidairey.com%2Fblog%2Fwhat-makes-a-good-logo%2F&btnG=Search" href="http://72.14.253.104/search?hs=sUq&hl=en&lr=&c2coff=1&q=cache%3Ahttp%3A%2F%2Fwww.davidairey.com%2Fblog%2Fwhat-makes-a-good-logo%2F&btnG=Search" style="font-size: 11px;">72.14.253.104</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://72.14.253.104/search?hs=sUq&hl=en&lr=&c2coff=1&q=cache%3Ahttp%3A%2F%2Fwww.davidairey.com%2Fblog%2Fwhat-makes-a-good-logo%2F&btnG=Search"><H1><A rel="bookmark" href="http://www.davidairey.com/what-makes-a-good-logo/" linkindex="11" set="yes">What makes a great logo?</A></H1></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content8.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.davidairey.com/what-makes-a-good-logo/" href="http://www.davidairey.com/what-makes-a-good-logo/" style="font-size: 11px;">www.davidairey.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><H1><A rel="bookmark" href="http://www.davidairey.com/what-makes-a-good-logo/">What makes a great logo?</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.davidairey.com/img/2545CC10-AC31-4482-A37A-A19F5935B351" alt="I love New York logo" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P>When it comes to seeing a logo that makes you think, “Why didn’t I think of that?”, what exactly in the design gives you that impression?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P>There are four critical elements that can be seen in every great logo design:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P><STRONG>1/</STRONG> It must be describable</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P><STRONG>2/</STRONG> It must be memorable</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P><STRONG>3/</STRONG> It must be effective without the use of colour</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P><STRONG>4/</STRONG> It must be scalable i.e. effective when scaled down to an inch in size</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.davidairey.com/what-makes-a-good-logo/"><P>Points 1 and 2 go hand in hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Point 3 is vital because we’re a long way away from the paperless office. Think of your company letterhead arriving in an office via fax, or having been photocopied. It MUST work in black and white because the chances are that’s exactly how it will be viewed. Point number 4 is important for things such as office stationery (pens, pin badges etc.). All those little things that too often people forget about.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D5C9BEF1-C6F1-4FA7-9EDD-ED75BD176C52/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks:  Amplify.com - Don't just share the news...Amplify it!