Decisions about violations will be made on a case-by-case basis, but if someone receives cash or an in-kind payment to review a product, it’s considered an endorsement.
The government is attempting to put all website, both personal and professional, under its thumb under the guise of protecting consumers from dishonest bloggers and bloggers from dishonest companies. It shows a lack of faith in both the public and the blogging community which has been doing just fine and doesn’t welcome the bureaucracy. This is all about the Benjamins in the name of regulation. Uncle Sam saw a way to make money while controlling speech.

I myself receive free items regularly and it’s always been my own personal policy to disclose this, which I have. I’ve refused offers from companies who’ve suggested that I act otherwise. I created this self-policing policy because I, like most other bloggers, realize that our reputations are virtual currency.

The Commission recognizes that many other hypotheticals could be posited that would be far more difficult to answer; those will have to be considered on a case-by-case basis.

I wonder who will determine each case and how much extra that will cost taxpayers?

by DanaLoesch

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