Milner has charged in Russia

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	Milner has charged in Russia

crowdavid

6-6-2009 11:35 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e2e74b29-69f9-4610-b796-0b22d97b2c95/D3AB3B4E-B12B-4686-836A-48F37C5E9A48/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ft.com/cms/s/0/f81bb0be-4c7d-11de-a6c5-00144feabdc0.html?nclick_check=1" href="http://www.ft.com/cms/s/0/f81bb0be-4c7d-11de-a6c5-00144feabdc0.html?nclick_check=1" style="font-size: 11px;">www.ft.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/f81bb0be-4c7d-11de-a6c5-00144feabdc0.html?nclick_check=1"><P>The book retailer failed, the auction site did not set the world on fire and Russia already had a Yahoo equivalent in Yandex. So Mr Milner joined forces with the latter to take control of e-mail site Mail.ru. On his first day, he fired 80 per cent of the staff. “It was free and based on advertising – but there was no advertising, so it was just free,” Mr Milner recalls. He ran the company for two years until it broke even. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/f81bb0be-4c7d-11de-a6c5-00144feabdc0.html?nclick_check=1"><P>Mr Milner says he was convinced of Facebook’s value because he had seen his eastern European companies charge successfully for upgraded service. At one, users pay not to be bothered by a constant stream of updates. At another, Odnoklassniki.ru, 30m users agreed to pay a fee of under $5 to block spam sent by those who registered for free. One way or another, “Once people are inside, you can charge,” Mr Milner says. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D3AB3B4E-B12B-4686-836A-48F37C5E9A48/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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