Latitude - 4 levels of conversion optimisation

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	Latitude - 4 levels of conversion optimisation

rachelmy

8-2-2009 5:54 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e0d3c225-d755-4d44-9e39-2402e12ebd16/D37F204C-83C6-43F4-A5A5-9F9291365A07/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://econsultancy.com/forums/supplier-selection/conversion-optimisation-and-site-performance-consultants-please-step-forward" href="http://econsultancy.com/forums/supplier-selection/conversion-optimisation-and-site-performance-consultants-please-step-forward" style="font-size: 11px;">econsultancy.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://econsultancy.com/forums/supplier-selection/conversion-optimisation-and-site-performance-consultants-please-step-forward"><DIV class="body">
        <A href="http://econsultancy.com/directories/members/rob-jackson"><IMG height="50" width="40" src="http://econsultancy.com/assets/images/resized/0000/3169/mehalfsize_avatar.png?1239023840" class="gravatar" alt="mehalfsize.gif" /></A>
        <P>Latitude Group Expanded it's Analytics offering at the turn of the
year to incorporate what we call the Four Levels of Conversion Analytics:</p> <P>1 - Web Analytics: How many visitors / conversions, trend analysis
and insights.</p> <P>2 - Conversion Attribution: How the users arrived at the site,
what touchpoints had they interacted with prior to the last click conversion</p> <P>3 - Usability Study: Heat mapping, form analytics and session
replays to understand how users interact with the site.</p> <P>4 - Landing Page Optimisation: A/B and MV Testing to alleviate the
bottle necks that stop conversion.</p> <P>Ideally we look to apply all four of these stages to optimise on
site conversion. We do this using a variety of solutions and providers with the
clients' specific business needs at the centre of our analysis.</p> <P>Rob Jackson</p> <P>Head of Conversion Analytics at Latitude Group</p> <P><A rel="nofollow" href="http://www.latitudegroup.com/analytics/">http://www.latitudegroup.com/analytics/</A></p> <P>t: 07792357579</p> <P>e: robert.jackson@latitudegroup.com</p> </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D37F204C-83C6-43F4-A5A5-9F9291365A07/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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