Think Different: Maybe the Web's Not a Place to Stick Your Ads


	Think Different: Maybe the Web's Not a Place to Stick Your Ads

philos

3-25-2008 3:18 PM

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tags:

advertising, article

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4e299eff-ec36-46d7-ae38-4ac2801329a2/D2A7AE9A-0FF8-4C9B-91CF-84347DE458FB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/digital/article?article_id=125741" href="http://adage.com/digital/article?article_id=125741" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=125741"><H3>Matthew Creamer Asks Whether We're All Missing the Point When It Comes to the Internet</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=125741"><P class="byline"><DIV>
<EM>By</EM>
<A title="E-mail author: Matthew Creamer" href="http://adage.com/digital/mailto:mcreamer@adage.com">Matthew Creamer</A>
</DIV>
<EM>Published:</EM> March 17, 2008
				</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=125741"><DIV class="photo_left">
				<DIV class="story-image"><IMG width="180" height="240" class="photo" title="Jakob Nielsen: 'The basic point about the web is that it is not an advertising medium. The web is not a selling medium;it is a buying medium. It is user controlled, so the user controls, the user experiences.'" alt="Jakob Nielsen: 'The basic point about the web is that it is not an advertising medium. The web is not a selling medium;it is a buying medium. It is user controlled, so the user controls, the user experiences.'" src="http://adage.com/images/bin/image/photo/3-JakobNielsen-031708.jpg" /></DIV>
<DIV class="captionphoto">Jakob Nielsen: 'The basic point about the web is that it is not an advertising medium. The web is not a selling medium;it is a buying medium. It is user controlled, so the user controls, the user experiences.'
</DIV>
			</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D2A7AE9A-0FF8-4C9B-91CF-84347DE458FB/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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