Mobile Text Messaging Huge with Young Adults


	Mobile Text Messaging Huge with Young Adults

fuordigital

7-14-2008 9:49 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e90989f8-affc-4793-9bf4-7dd74db00cc3/D217F8FA-BA90-4A16-9314-F00151CD2236/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006399" href="http://www.emarketer.com/Article.aspx?id=1006399" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><SPAN class="big_red_text_multiline" id="lblTitle">Text Messaging Huge with Young Adults</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><P>Text messaging is especially popular with US adults ages 18 to 34, according to <A target="blank" href="http://www.universalmccann.com/">Universal McCann</A>'s 2008 "Media in Mind" study. Respondents from that age group sent an average of 13 text messages every week. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><DIV>In last year's survey, nearly one-half of all US adults said they had never sent a text message. This year only 41% said so. Among 18 to 34 year-olds surveyed this year, just 22% had never sent a text message, down from the 38% the prior year. 
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/D0DBEE67-DFDF-453A-B5CC-273AAC862418" alt="Number of Text Messages Sent per Week according to US Adults, by Age, 2008" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.emarketer.com/img/3D338E93-AFEE-457C-9825-BE947497514D" alt="US Internet Users Who Have Purchased due to Receiving Marketing Messages, by Age and Channel, February 2008 (% of respondents in each group)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006399"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.emarketer.com/img/07809514-7986-485D-A509-5AB828A655ED" alt="US Adult Internet Users Whose Purchases Are Influenced by Mobile Phone Text Messaging or Video, by Product or Service Category, December 2007 (% of respondents)" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D217F8FA-BA90-4A16-9314-F00151CD2236/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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