CHA Gets New Boss with Not so New Objectives


	CHA Gets New Boss with Not so New Objectives

lyricallava

6-26-2008 2:00 PM

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tags:

cha, tourism, dominicanrepublic, marketing, hotels

lyricallava says:

How long will the Caribbean struggle with insularity while the rest of the world goes on merging and acquiring?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0b6c441b-b446-4d7d-8704-a81ce8a8aae4/D19D4CFC-5786-4174-B515-A7BFFDE33C95/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.hotelmotel.com/hotelmotel/News+Wire/CHA-names-new-president/ArticleStandard/Article/detail/525812?contextCategoryId=1238" href="http://www.hotelmotel.com/hotelmotel/News+Wire/CHA-names-new-president/ArticleStandard/Article/detail/525812?contextCategoryId=1238" style="font-size: 11px;">www.hotelmotel.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.hotelmotel.com/hotelmotel/News+Wire/CHA-names-new-president/ArticleStandard/Article/detail/525812?contextCategoryId=1238"><P>
De Marchena noted that "Over the last few years we have vastly improved our tourism infrastructure as well as our hotel product.  And we now need to come together under the Caribbean Brand as a region to improve the marketing of our hotels, the destinations and the region to increase the flow of vacationers to the Caribbean.  It is interesting to note that the consumer sees us in the Caribbean as one region but we do not see ourselves through the same eyes."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D19D4CFC-5786-4174-B515-A7BFFDE33C95/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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