What's Tappening? | Clipmarks


	What's Tappening?

LaunchPR

3-27-2008 11:05 AM

229 views

tags:

schneider associates, launchpr, what's tappening, tap water, bottled water, adweek, epa

LaunchPR says:

The Tappening campaign is capitalizing on viral buzz and celebrity seeding (reusable bottles were given to Cameron Diaz and Scarlett Johansson), as well as exposure from the Associated Press and Good Morning America. In the first 36 hours of business, 39,000 reusable bottles were sold.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cfd0a867-5684-4aaa-824d-5e4b7bc3e9dd/D0E1307B-D218-4193-A4E8-777E07EA7C41/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html" href="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html" style="font-size: 11px;">launchpr.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html"><H3 class="entry-header">Is Drinking Tap Water Cool Again?</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html"><P><A href="http://launchpr.typepad.com/photos/uncategorized/2008/03/25/faucet_waterglass_2.jpg"><IMG width="150" height="224" border="0" src="http://launchpr.typepad.com/schneiderassociates/images/2008/03/25/faucet_waterglass_2.jpg" title="Faucet_waterglass_2" alt="Faucet_waterglass_2" /></A>
 These days, consumers are inundated with bottled water choices. There’s water that hails from the hills of <A href="http://www.finewaters.com/Bottled_Water/Italy/Panna.asp">Tuscany</A>, trickles down the majestic <A href="http://www.evian.com/">French Alps</A> or filters through the volcanic highlands of <A href="http://www.fijiwater.com/">Fiji</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html"><P>There’s bottled water that’s infused with <A href="http://www.kraftfoods.com/Fruit2O/products.html">fruit essence</A>, water that’s enhanced with <A href="http://glaceau.com/">nutrients</A> and water that <A href="http://drinkg2.com/">strengthens performance</A> on or off the court. There’s even water that’s <A href="http://www.aquafina.com/">purified</A> with minerals but originates from public water sources. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html"><P>According to the article, Americans spend nearly $12 billion a year on bottled water, even when studies show it’s no safer than tap water, which is regulated by the U.S. <A href="http://www.epa.gov/">Environmental Protection Agency</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/03/is-drinking-tap.html"><P>A recent article in <A href="http://www.adweek.com/aw/content_display/esearch/e3ib65f3d86442bd4f052bad2df8cbf6e6d">ADWEEK</A> addresses the backlash against the bottled water industry for contributing to today’s environmental qualms.  <STRONG>Though plastic water bottles are 100 percent recyclable, 75 percent end up in the garbage.</STRONG></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D0E1307B-D218-4193-A4E8-777E07EA7C41/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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