Palm's new smart phone, Pre, was unveiled yesterday and won't be available for purchase for some weeks or months. No matter--carrier Sprint is already touting the Pre on its site and in big online ads. The swift response is smart. Both companies have a lot riding on this phone (and its new operating system, WebOS) and should capitalize on the buzz they generated at CES.

By way of disclosure, Elevation Partners, which holds a 25% take in Palm, is also a shareholder in our parent, Forbes Media.