<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d19fe55f-2805-44a3-af23-464dbefaf10e/CF2FC577-FBA5-4EBA-B16C-553106436CC6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.forrester.com/consumer_product_strategy/2009/02/competing-with.html" href="http://blogs.forrester.com/consumer_product_strategy/2009/02/competing-with.html" style="font-size: 11px;">blogs.forrester.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/consumer_product_strategy/2009/02/competing-with.html">The fundamental problem is that majority of consumers in the majority of content sectors will currently not pay for online versions of that content, be it streaming or downloaded, temporary or permanent. Each of those distinctions can be used to shape the degree to which paying consumers can be differentiated within premium tiers and from free tiers, but the inescapable fact is the majority will simply not pay. With a few notable exceptions such as radio and free-to-air TV, this differs strongly from consumers’ historical relationship with content and media.  Consumers used to be willing to pay for newspapers, magazines, CDs and DVDs.  What changed?</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CF2FC577-FBA5-4EBA-B16C-553106436CC6/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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