MySpace making money?


	MySpace making money?

ONE Research

4-6-2007 2:36 AM

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tags:

advertising, business models, myspace

ONE Research says:

full article: http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8d8703fc-1b15-4b5a-b0f0-5d384df3e3c3/CEED452B-4E53-446C-87A1-FE0D83A8C237/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet" href="http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet" style="font-size: 11px;">www.businessweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet"><FONT class="bighed">Cold Cash From A Hot Site</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet"><FONT face="arial,helvetica,univers" class="text"> 
As numbers go, this one's a whopper. Last year MySpace users called up an average of 31.5 billion unique page views per month. That's as though everyone on the planet visited the site once a week. And yet, the big kahuna of social networking racked up a paltry $90 million in ad sales. Not exactly what Rupert Murdoch had in mind when his News Corp. paid $580 million for MySpace nearly two years ago. 
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet"><DIV>
   Now Murdoch's bet may be about to pay off. This year, if everything goes according to plan, MySpace could generate ad revenues of some $271 million, figures Merrill Lynch & Co. (<A href="javascript: void showTicker('MER')">MER</A>
) analyst Jessica Reif Cohen. She also predicts that in 2008 Fox Interactive Media (FIM), of which MySpace is the largest piece, will generate its first profit, an estimated $208 million (although an ad sharing deal with Google will account for some of that).</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CEED452B-4E53-446C-87A1-FE0D83A8C237/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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