Hooray for Hermes | Clipmarks


	Hooray for Hermes

Naima

10-7-2009 11:29 PM

34 views

Naima says:

What's that smell? ....brand integrity?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/43962d7f-38c7-4eed-a819-d4ab070a055a/CEB96E96-0A7F-4F44-96FE-B7046E53F629/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/" href="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/" style="font-size: 11px;">www.luxist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/"><SPAN id="ppt19187771">Hermes Vows No Change In Strategy</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/">One of the reasons that Hermes seems to thrive where other luxury brands falter is that the brand has always eschewed 'masstige' -- luxury aimed at the masses. While other brands have expanded and then discounted, Hermes has held on to a fine snobbery that has served it well even in the recession. That strategy isn't set to change.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/">the brand has held off on expanding as fast as they could because they don't want to squander the legacy of the company's history. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.luxist.com/2009/10/07/hermes-vows-no-change-in-strategy/">Over the last 20 years the brand has expanded its cadre of artisans from around 300 to over 2,000 but they still can't keep up with the demand for the popular Birkin bags beloved of celebrities and the wealthy</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CEB96E96-0A7F-4F44-96FE-B7046E53F629/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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