Social Media in your Marketing Mix


	Social Media in your Marketing Mix

onlinedesign

9-25-2008 11:34 AM

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tags:

blogging, smo, seo, podcasting, online communities, webinars

onlinedesign says:

Blogs
Blog is a term for Web log, which is an online journal. Many blogs are standalone Web sites that are frequently updated with new postings. The most successful blogs have a unique and interesting voice, take a thought leadership position, avoid sales and marketing speak, and encourage and accept reader comments — including dissenting opinions.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b6b685e9-e5cc-44a7-b911-2611065b2a61/CD79FBD7-2D96-4A65-99EC-DEEDC5F7B98B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html" href="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html" style="font-size: 11px;">marketingmaven.globalspec.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><H3 class="entry-header">What Role Should Social Media Have in Your Marketing Mix?</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><STRONG>Social Media Trends</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><P><STRONG>Blogs</STRONG><BR />Blog is a term for Web log, which is an online journal. Many blogs are standalone Web sites that are frequently updated with new postings. The most successful blogs have a unique and interesting voice, take a thought leadership position, avoid sales and marketing speak, and encourage and accept reader comments — including dissenting opinions. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><P>On the other hand, blogging requires a time commitment. You must post to it regularly; once a week is probably the minimum if you want to hold an audience. And you must be able to take the negative along with the positive. By all means, avoid getting into online arguments with readers who disagree with your positions.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><STRONG>Podcasts</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><STRONG>Online Communities</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><STRONG>Networking Sites</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html">LinkedIn (<A href="http://www.linkedin.com/" linkindex="5" set="yes">www.linkedin.com</A>), Plaxo (<A href="http://www.plaxo.com/" linkindex="6">www.plaxo.com</A>) and Ryze (<A href="http://www.ryze.com/" linkindex="7" set="yes">www.ryze.com</A>)</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><STRONG>Webinars</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marketingmaven.globalspec.com/2008/09/what-role-shoul.html"><P>To learn more about hosting Webinars and gaining your audience’s attention, read “<A href="http://marketingmaven.globalspec.com/2008/06/how-to-host-a-s.html" linkindex="8" set="yes">How to Host a Successful Webinar.</A>” </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CD79FBD7-2D96-4A65-99EC-DEEDC5F7B98B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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