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Lexicafollowshare
6-1-2009 3:29 PM
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Lexica says:
Meet any Bay Area native, and they'll go glassy-eyed talking about their favorite childhood treat, the It's-It ice cream sandwich. (Those of us from other states don't quite get the hype, but we'll play along.)
Yes, well, this Bay Area kid thinks the reason you don't get it is that the quality has gone downhill over the past few decades. (The chocolate coating didn't used to be "waxy", for one thing. Harrumph.) So if your only experience with It's-Its is since, say, 2000, it will of course be somewhat disappointing.
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