The Right Tool for the Job


	The Right Tool for the Job

billdeys

5-28-2007 8:28 AM

736 views

tags:

chrisbrogan, tool, tools, web, media, newmedia, audio, video

billdeys says:

This is a great read for any one producing for the new media space! You have to think about what you audience should get out of the content and how to best convey your message!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/57ef37cc-3d63-4285-a0b0-afd423fe783f/CB5D66E9-2044-484E-8A40-F9C96A8C6E0D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/" href="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/" style="font-size: 11px;">grasshopperfactory.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><P><STRONG>Text is Good</STRONG> for fast consumption of information. It’s great for reading news, lots of news. Want to try a test? Take your list of podcasts in audio or video form and tell me how much information you can parse through in 30 minutes. Now, try the same with your RSS reader. If you’re using a decent reader, I bet you’ll get MULTIPLES more of the text scanned, read, parsed, and processed. It’s great for lists. That’s why we don’t draw pictures of eggs. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><H2>The Right Tool for the Job</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><STRONG>Audio is Good</STRONG> for information you want to absorb deeply.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><STRONG>Video is Good</STRONG> for visual information and/or for showing someone something you wish they could experience the way you’re experiencing it.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><STRONG>Video is for Showing</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><STRONG>Audio is for Absorbing</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><STRONG>Text is for Information</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://grasshopperfactory.com/cbc/the-right-tool-for-the-job/"><P><STRONG>It’s Not Just One Format Any More</STRONG></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CB5D66E9-2044-484E-8A40-F9C96A8C6E0D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>