The long tail and newspapers

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	The long tail and newspapers

mathewi

4-24-2007 12:53 PM

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tags:

newspapers media2.0

mathewi says:

Good advice from Ryan Sholin's Invisible Inkling blog about how newspapers should look at their audience.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e80332b7-8d98-4013-a555-27b1006db5fe/CAFD2C4F-C29C-402E-AE34-99D063FA89C2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ryansholin.com/2007/04/24/a-few-long-tail-basics-for-newspapers/" href="http://www.ryansholin.com/2007/04/24/a-few-long-tail-basics-for-newspapers/" style="font-size: 11px;">www.ryansholin.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ryansholin.com/2007/04/24/a-few-long-tail-basics-for-newspapers/"><P>So here are a few basics of the <A href="http://en.wikipedia.org/wiki/Long_tail">Long Tail</A>, boiled down as tightly as I can work them in a few minutes over morning coffee:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ryansholin.com/2007/04/24/a-few-long-tail-basics-for-newspapers/"><li style="margin-left:16px;padding-left: 0px;">Some of your content appeals to many of your readers.</LI>
<li style="margin-left:16px;padding-left: 0px;">Most of your content appeals to smaller groups of your readers.</LI>
<li style="margin-left:16px;padding-left: 0px;">Some of your content appeals to few of your readers.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ryansholin.com/2007/04/24/a-few-long-tail-basics-for-newspapers/"><P>Your readers aren’t a mass — stop treating them like one.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/CAFD2C4F-C29C-402E-AE34-99D063FA89C2/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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