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First Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store
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10-16-2008 7:54 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2897d2cf-6f8d-4544-b50a-c7c1ff9d3f9e/C9EBF60D-84CE-4771-B9EF-D4172CB582B0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/" href="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/13BD7C59-AC69-4480-A86D-88E74F725C0A" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><P>For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the <A href="http://www.e-tailing.com">e-tailing group</A>’s third annual “Mindset of the Multi-Channel Shopper Holiday Survey,” sponsored by <A href="http://www.atg.com">ATG</A>, Retailer Daily <A target="_blank" href="http://www.retailerdaily.com/entry/first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store/">reports</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/026D7CA4-7FAD-4CE6-B6A6-6BEB555059DE" alt="e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channel.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><P>Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><li style="margin-left:16px;padding-left: 0px;">Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/draft-first-time-ever-multi-channel-holiday-shoppers-prefer-web-to-in-store-6380/e-tailing-group-multichannel-shoppers-holiday-gifts-preferred-channeljpg/"><li style="margin-left:16px;padding-left: 0px;">Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C9EBF60D-84CE-4771-B9EF-D4172CB582B0/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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