<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ede0322f-d405-47a9-ad60-134a0c21a1bd/C9C2F75D-55EB-488F-B739-F4026E0480DA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.sportbusiness.com/news/163182/beijing-2008-could-bring-in-first-live-one-billion-audience" href="http://www.sportbusiness.com/news/163182/beijing-2008-could-bring-in-first-live-one-billion-audience" style="font-size: 11px;">www.sportbusiness.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sportbusiness.com/news/163182/beijing-2008-could-bring-in-first-live-one-billion-audience">The opening ceremony of the Summer Olympics in Beijing this year could become the first sporting event to attract a record total live audience of one billion, according to a report by global media communications agency Initiative Sports Futures.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sportbusiness.com/news/163182/beijing-2008-could-bring-in-first-live-one-billion-audience">Kevin Alavy, head of analytics at Initiative Sports Futures said, however, that only a handful of elite competitions truly attract global audiences. The final match of one of the biggest international sporting events last year, the Rugby World Cup, for example, drew only 33 million viewers globally, according to Initiative.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C9C2F75D-55EB-488F-B739-F4026E0480DA/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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