Write for Reuse | Clipmarks


	Write for Reuse

egsnyder

3-2-2009 10:35 AM

130 views

tags:

writing, editing, style guide

egsnyder says:

This is great advice for anyone who writes blogs, or other content for the web.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/756e1630-3bb0-4e17-9005-8ab143954580/C976785B-23ED-48ED-8949-24460C28A8AF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.useit.com/alertbox/writing-reuse.html" href="http://www.useit.com/alertbox/writing-reuse.html" style="font-size: 11px;">www.useit.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.useit.com/alertbox/writing-reuse.html"><STRONG><A title="Author biography" href="http://www.useit.com/jakob/">Jakob Nielsen</A>'s Alertbox, March 2, 2009:</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.useit.com/alertbox/writing-reuse.html"><H1>Write for Reuse</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.useit.com/alertbox/writing-reuse.html"><BLOCKQUOTE><STRONG>Summary:</STRONG> <BR />Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text. </BLOCKQUOTE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.useit.com/alertbox/writing-reuse.html"><P>No matter your medium, it's fairly standard advice to simply write for your readers and their tasks. For old media, reader goals are well known, ranging from being entertained (when reading a mystery novel) to getting investment ideas (when reading the <CITE>Wall St. Journal</CITE>'s "Markets" section). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.useit.com/alertbox/writing-reuse.html"><P>Writing for the Web differs, however, because various users might approach a given piece of content <STRONG>in different ways</STRONG>: </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C976785B-23ED-48ED-8949-24460C28A8AF/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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