Smartest media quote of the year

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	Smartest media quote of the year

mathewi

5-14-2007 6:13 PM

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tags:

media2.0

mathewi says:

I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about viewers/users

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/042c989c-9baa-438f-88ed-b367e9642235/C8D3289C-8E54-4680-B1A3-E6230309DABE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/" href="http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/" style="font-size: 11px;">www.buzzmachine.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/"><P>“We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/"><P>Quincy Smith, president of CBS Interactive, said that <A href="http://online.wsj.com/article/SB117910437825901533.html?mod=rss_media_and_marketing">in today’s</A> Wall Street Journal explaining CBS’ smarter-than-most strategy for a distributed media economy. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.buzzmachine.com/2007/05/14/smartest-media-quote-of-the-year/"><P>This is the way all media executives should be thinking: Go to the people, don’t make the people come to you. That’s expensive for you and inconvenient for them and it’s just not going to happen — or, it’s no way to build a media business  model anymore. Says the Journal:
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C8D3289C-8E54-4680-B1A3-E6230309DABE/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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