How to kick butt from a marketing ninja


	How to kick butt from a marketing ninja

communicatrix

3-27-2007 3:15 PM

767 views

tags:

publicity, promotion, self-promotion, marketing

communicatrix says:

Scott Ginsberg has more ideas in an airport waiting area than I will in my whole life.

2 Comments |

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3-27-2007 4:21 PM

adamc

TIGER WOODS TAKES GOLF LESSONS

Wow. That one sentence is so powerful. What a great reminder that you should never stop learning your craft.

3-27-2007 4:27 PM

communicatrix

Amen.

I love the way that Nametag Guy thinks.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/32addb12-d4fa-4e91-9116-d9223e2f9b91/C87F12AF-58FB-4E4A-BC9C-9125B5D69D67/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://hellomynameisscott.blogspot.com/2007/03/33-random-thoughts-i-jotted-down-at.html" href="http://hellomynameisscott.blogspot.com/2007/03/33-random-thoughts-i-jotted-down-at.html" style="font-size: 11px;">hellomynameisscott.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://hellomynameisscott.blogspot.com/2007/03/33-random-thoughts-i-jotted-down-at.html"><DIV>2. State your fee confidently and shut up.  Seriously.  I actually put my hand over my mouth until the prospect responds.  Sometimes 10 seconds later.  You have to be sure of yourself and your fee.  Don’t defend it.  Don’t negotiate it.  Just say, “That will be $50,000.”  Then be quiet.  You deserve it.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://hellomynameisscott.blogspot.com/2007/03/33-random-thoughts-i-jotted-down-at.html"><DIV>7. God help your soul if you ever, ever, ever use some version of the horribly overused “Got milk?” tagline as part of your marketing. Absolutely terrible.  You’d be amazed how many speeches, programs and taglines are STILL called “Got Leadership?”  “Got Marketing?”  “Got Publicity?” and the like.  Unbelievable.  It’s the absolute antithesis to creativity and uniqueness.  This isn’t 1995.  If you’re going to rip off “Got milk?” in your marketing, you may as well use “Show me the money!” while you’re at it.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://hellomynameisscott.blogspot.com/2007/03/33-random-thoughts-i-jotted-down-at.html"><DIV>8. TIGER WOODS TAKES GOLF LESSONS.  Just think about that for a minute.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C87F12AF-58FB-4E4A-BC9C-9125B5D69D67/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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