<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0ea47c4b-4350-49b3-88bf-40b92192fa48/C86F9F94-709F-4818-ACE5-3AB39B0C99C6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://uk.reuters.com/article/idUKTRE58E5KJ20090918" href="http://uk.reuters.com/article/idUKTRE58E5KJ20090918" style="font-size: 11px;">uk.reuters.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://uk.reuters.com/article/idUKTRE58E5KJ20090918"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/uk.reuters.com/img/BA0589DB-E80F-4108-A66E-F8C867CEFCA0" alt="Photo" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://uk.reuters.com/article/idUKTRE58E5KJ20090918"><P>SAN FRANCISCO (Reuters) - Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its advertising business into the market for graphical, display ads.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://uk.reuters.com/article/idUKTRE58E5KJ20090918"><P>Google acquired DoubleClick for more than $3 billion in March 2008, in hopes of supplementing its lucrative business serving text-based ads alongside search results with the more visual display ads used in corporate branding campaigns -- a market dominated by online rivals Yahoo Inc and Time Warner's AOL.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://uk.reuters.com/article/idUKTRE58E5KJ20090918"><P>With Thursday's announcement, Google will for the first time combine the DoubleClick exchange with its own advertising system and technology.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C86F9F94-709F-4818-ACE5-3AB39B0C99C6/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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