Most impressive of all, though, Settlers is actually inducting board-game-averse Americans into the cult of German-style gaming. Last year, Settlers doubled its sales on this side of the Atlantic, moving 200,000 copies in the US and Canada—almost unheard-of performance for a new strategy game with nothing but word-of-mouth marketing. It has become the first German-style title to make the leap from game-geek specialty stores to major retailers like Barnes & Noble and Toys "R" Us.

Settlers is now poised to become the biggest hit in the US since Risk. Along the way, it's teaching Americans that board games don't have to be either predictable fluff aimed at kids or competitive, hyperintellectual pastimes for eggheads. Through the complex, artful dance of algorithms and probabilities lurking at its core, Settlers manages to be effortlessly fun, intuitively enjoyable, and still intellectually rewarding, a potent combination that's changing the American idea of what a board game can