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Yahoo: A Radical Rethink Of Search?
Brian Caulfield
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2-26-2008 4:22 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/48ab83af-657a-4ca6-9e15-565d8a082517/C79DB385-3A13-4A60-A3B8-4309B862D10E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://venturebeat.com/2008/02/26/yahoo-opens-search-to-third-party-data-the-start-of-something-more/" href="http://venturebeat.com/2008/02/26/yahoo-opens-search-to-third-party-data-the-start-of-something-more/" style="font-size: 11px;">venturebeat.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://venturebeat.com/2008/02/26/yahoo-opens-search-to-third-party-data-the-start-of-something-more/"><P><A title="ysearch1022408.png" href="http://venturebeat.com/wp-content/uploads/2008/02/ysearch1022408.png"><IMG alt="ysearch1022408.png" src="http://venturebeat.com/wp-content/uploads/2008/02/ysearch1022408.png" /></A><A id="jrki" title="Yahoo" href="http://rachel@sparkpr.com/">Yahoo</A> is <A id="mdr6" title="announcing" href="http://www.ysearchblog.com/archives/000523.html">announcing</A> that it will let companies introduce their own data to Yahoo’s search results — a significant first step toward giving third parties access to its search engine. The move could lead to more traffic at partner sites, as well as a competitive search advantage for Yahoo against dominant rival Google.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://venturebeat.com/2008/02/26/yahoo-opens-search-to-third-party-data-the-start-of-something-more/"><P>In an example given by Yahoo, review site Yelp can submit data about say, a restaurant review to appear within the search results (screenshot, below). The Yahoo result will show Yelp’s user rankings for the restaurant and links to other information as well as links to relevant pages on the Yelp site, not just a headline, a blog of text and a URL.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C79DB385-3A13-4A60-A3B8-4309B862D10E/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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