Kevin Dugan on "Punk Marketing" book

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	Kevin Dugan on "Punk Marketing" book

ericeggertson

3-12-2007 3:09 PM

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tags:

marketing, pr, richard laermer, differentiation, buzz

ericeggertson says:

Richard Laermer's last PR book was excellent, so I'm looking forward to Punk Marketing.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a5958266-3345-4a03-a469-18d86b40d16a/C79745EE-1EE0-4242-A2F1-425B37BA60B6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://prblog.typepad.com/strategic_public_relation/2007/03/is_your_marketi.html" href="http://prblog.typepad.com/strategic_public_relation/2007/03/is_your_marketi.html" style="font-size: 11px;">prblog.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://prblog.typepad.com/strategic_public_relation/2007/03/is_your_marketi.html">
<P>The book’s premise is that your marketing should be what punk was to disco. 
Punk rock was the unconventional answer to the mainstream disco.</p> <P>The authors focus on 15 key points and illustrate them with recent examples. 
The 15 point <A 
href="http://www.punkmarketing.com/assets/punk-marketing-the-manifesto.pdf" 
target=new>Manifesto</A> is even broken out separately from the book along with 
some other online <A href="http://www.punkmarketing.com/think-punk/leftovers/" 
target=new>goodies</A> you’ll find to <A 
href="http://www.punkmarketing.com/feed/" target=new>complement</A> the 
book.</p> <P>Punk Marketing takes into account what some of us already know—the 
relationship between marketer and consumer has changed. It’s about connecting 
with them and not <A 
href="http://www.adrants.com/2007/03/microsoft-wakes-slumbering-new-yorkers-re.php" 
target=new>interrupting</A> their lives. It’s about giving them control of the 
brand. It’s experimental and requires you to take risks.</p> <P>The book’s promotion is in line with this premise and has taken on a life of 
its own at <A 
href="http://www.adrants.com/2007/03/anna-wins-punk-marketing-stripper-prefere.php" 
target=new>Adrants.</A> To show this is not your average business book, several 
NSFW “comic strips” have been created. More specifically, Cleo and Anna <A 
href="http://www.youtube.com/profile?user=punkmarketer" target=new>disrobe</A> 
on YouTube while reading excerpts from the book.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C79745EE-1EE0-4242-A2F1-425B37BA60B6/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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