Will Social Media Remain Relevant?


	Will Social Media Remain Relevant?

iCoastal Net Designs

6-1-2009 6:01 PM

114 views

tags:

social media, social networking

iCoastal Net Designs says:

Indepth article on the staying power of Social Media. I also clipped out some great examples of successful engagement campaigns.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from June 1, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/44b496e4-d855-4af6-bc52-98c3a973c466/C77FCE25-0EE0-44DB-8316-452D4FCC3BFB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/content/23165.asp" href="http://www.imediaconnection.com/content/23165.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><DIV class="title-feature-article">Social media: Whose job is it anyway? </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><H4>Article Highlights:</H4></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><li style="margin-left:16px;padding-left: 0px;">Experts agree social media is largely about sharing the content
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><li style="margin-left:16px;padding-left: 0px;">The immediacy of social media means it can often fall out of the hands of a traditional advertising firm
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><li style="margin-left:16px;padding-left: 0px;">Exemplary campaigns have come from PR agencies, specialized agencies, and in-house resources
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23165.asp"><li style="margin-left:16px;padding-left: 0px;">All media is inherently social, and "social media" is only part of a larger participation trend                            
                        </LI></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content8.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/content/23171.asp" href="http://www.imediaconnection.com/content/23171.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23171.asp"><STRONG>In the last year, what is the best example of an effective use of social media?</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23171.asp"><P>Some of the initiatives mentioned were: </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23171.asp"><UL>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://wearesterlingcooper.com/">Mad Men on Twitter</A>: Deep Focus was, in part, responsible for getting AMC to adopt this. </LI>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://www.buddymedia.com/blog/bud-light-party-cruise-sets-sail-on-facebook">Bud Light Party Cruise</A>: Buddy Media </LI>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://www.chromacreative.com/testingserver/razorfish/creativity/site/project501.html">Levi's 501 challenge</A>: Razorfish </LI>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://twitter.com/ComcastCares">@comcastcares</A>: internal resources </LI>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford-names-100-fiesta-movement-30156">Ford Fiesta Movement</A>: Undercurrent </LI>
<li style="margin-left:16px;padding-left: 0px;"><A href="http://izea.com/izea-kmart-social-media-case-study/">Kmart Holiday Shopping</A>: IZEA </LI>
<li style="margin-left:16px;padding-left: 0px;"><A target="new" href="http://www.tsa.gov/blog/">TSA's "Evolution of Security" blog</A>: internal resources</LI></UL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/23171.asp"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.imediaconnection.com/img/9BD73448-14D2-4479-A3FF-F870AE06A3F8" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C77FCE25-0EE0-44DB-8316-452D4FCC3BFB/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips