This is a campaign to save local farmland by raising money and awareness.

Great clip, Rachel. I'm not sure if this movement is growing quickly, or I am just now noticing it. In a book I am currently reading the author describes eating this way as locavore (eating locally and therefore seasonally). I like it!

Another fun fact: Transporting a single calorie of a perishable fresh fruit from California to New York takes about 87 calories worth of fuel.