Behind the Curtain: The Sordid World of Tech Trade Shows

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	Behind the Curtain: The Sordid World of Tech Trade Shows

HockeySkates1129

8-10-2007 8:29 AM

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tags:

crunchgear, tech, tradeshows, cnet, walt mossberg, david pogue, public relations, pr, marketing

HockeySkates1129 says:

You have to read the whole article if you are interested in how PR in the Tech Industry works and how "dirty" it can get - http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/#more-11284

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/bc8c7813-fa96-495f-9047-44a17512adc0/C66A2117-5833-45E2-9ED3-22B6E640BFA3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/" href="http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/" style="font-size: 11px;">crunchgear.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/"><H1><A title="Behind the Curtain: The Sordid World of Tech Trade Shows" rel="bookmark" href="http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/" class="snap_nopreview">Behind the Curtain: The Sordid World of Tech Trade Shows</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://crunchgear.com/2007/08/09/behind-the-curtain-the-sordid-world-of-tech-trade-shows/"><P>The industry works like this: there are two big-name tech journos in the world, David “But Papa, I Want to SING!” Pogue and Walt “8-Track” Mossberg. I believe that companies like Sony send guys are given pygmy children festooned with diamonds every Christmas and they basically get to say who and what they want to see. About 99% of a company’s marketing budget goes to getting those guys to lay hands upon the latest products. The other 1% goes to us, the “working press.” The more of us they hit, the better it looks on a PR report. PR folks want to talk to us face-to-face, show us a few things, and release us back into the wild. They would <I>kill</I> to be able to sit down with us and drink some beers simply because it gives them a chance to slip  us roofies and force us to review their products favorably. I’m not saying it’s fair, but it happens.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C66A2117-5833-45E2-9ED3-22B6E640BFA3/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>