<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1d1b1f0f-7d88-45ea-8276-2e38a1e33e13/C4AD0179-7B61-4FBC-874C-FA1A3FD43670/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm" href="http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm" style="font-size: 11px;">www.businessweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm">A survey by Piper Jaffray (<A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=PJC" rel=ticker>PJC</A>) found that 78% of high school students own a portable media player, and that of those students, 82% own an iPod.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm">In a matter of years, Apple has gone from the maker of computers you use in school to the designer of computers that make you cool. There are lessons for other companies hoping to replicate at least part of that Cinderella story. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm"> <P>"Apple has positioned itself as a company that wants to empower young consumers, giving them the freedom to DIY," says Holly Brickley from <A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?capId=8058245">Outlaw Consulting</A>, which specializes in research on youth. "Though other technology companies have provided similar tools, no one brand has so effectively aligned themselves with satisfying this motive—that is, the desire to be empowered as a creative unique individual—which is so important to Gen Y." </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C4AD0179-7B61-4FBC-874C-FA1A3FD43670/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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