He led a team of four researchers who studied the problem by doing experiments on the freshman squad because the coach didn't want them experimenting on the varsity.

NCAA regulations prevented Cade from compensating the players for the time they spent giving blood and sweat samples, so he rewarded them with steak dinners.

The drink has come to dominate the market, and the post-game "Gatorade dunk" of a winning coach has become a cliche. In 2006, Gatorade held more than 80% of the $7.5-billion-a-year U.S. sports drink market, according to Beverage Digest. Since 1973, the University of Florida has collected more than $150 million for its 20% share of the ro...

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He led a team of four researchers who studied the problem by doing experiments on the freshman squad because the coach didn't want them experimenting on the varsity.

NCAA regulations prevented Cade from compensating the players for the time they spent giving blood and sweat samples, so he rewarded them with steak dinners.

The drink has come to dominate the market, and the post-game "Gatorade dunk" of a winning coach has become a cliche. In 2006, Gatorade held more than 80% of the $7.5-billion-a-year U.S. sports drink market, according to Beverage Digest. Since 1973, the University of Florida has collected more than $150 million for its 20% share of the royalties.

A trust made up of people who worked on the project and their heirs shares the other 80%. Cade reportedly received 10% of the trust's royalties yet never moved from the home in which he raised six children and lived in while leading the Gatorade research team.

Initially called Cade's Cola, the drink began gaining national attention when the Florida Gators credited their stamina during their 1967 Orange Bowl win to the concoction.