FORRESTER CORPORATE BLOGGING TIPS


	FORRESTER CORPORATE BLOGGING TIPS

cobrandit

12-10-2008 7:45 PM

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cobrandit forrester compendium chrisbaggott

cobrandit says:

Basically Josh points out that business blogs that act like commercials or PR vehicles are no more credible (actually less) than TV or PR...heck, more people said they trust the Yellow Pages which didn't make a lot of sense to me. -- Chris Baggott

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6e6b020e-0c70-48e9-adf6-0a952e35c889/C2AB137C-4B52-4511-8869-0ECC073B6AE0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas" href="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas" style="font-size: 11px;">blogging.compendiumblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas"><DIV class="postTitle">
												<A href="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas">Time to Rethink Your Corporate Blogging Ideas</A>
											</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas">Hat's off to Josh Bernoff, Forrester Analyst and co-author of Groundswell for an insightful new report:  <A href="http://web2.forrester.com/forr/reg/campaignlogin.jsp?lr=/Marketing/Campaign2/1,6538,1946,00.html&RegistrationID=1-CHMLJX&regmode=marketingtrial&iCampaignID=1946" title="Josh Bernoff Forrester Report, Corporate Blogging, Blog, Trust">"Time To Rethink Your Corporate Blogging Ideas"</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas"><EM>"Blog about the customer's problem. Don't blog about your products; blog about something your customers care about. Rubbermaid blogs about getting organized, for example.  Emerson Process Experts blogs about factory automation.  If you can bring value to your customers around their problems, they'll remain interested in you. Blogging about your customers' problems makes it far more likely that bloggers in your space will link to your blog, which increases both traffic and search relevance."</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogging.compendiumblog.com/blog/blogging-best-practices/0/0/time-to-rethink-your-corporate-blogging-ideas">I had a call yesterday with LL Bean discussing this very issue.   Why shouldn't buyers blog about how and why they pick certain products for the book.  Every time I see the J. Peterman skits on Sienfield I think what great blog content this would be to know the stories behind the products.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C2AB137C-4B52-4511-8869-0ECC073B6AE0/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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