You Call this Offensive? The Motrin Campaign

Search Options	close
Search the following clips: All Clips

news science politics food economy art
technology health internet religion psychology

Sign Up Install Learn More Login


	You Call this Offensive? The Motrin Campaign

Duck-x

11-28-2008 8:52 PM

280 views

tags:

ads, motrin, parent

Duck-x says:

It's astounding that such an uproar can be caused over the suggestion that child upbringing entails a type of strain/ hardship on the parent.

1 Comment |

Add a Comment

11-29-2008 6:23 AM

einbar

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from November 28, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/22b2627b-7b3f-4994-855c-3228e8499ad1/C228DA88-6DD8-49AC-8178-8A4E45AF3BA5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/" href="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/" style="font-size: 11px;">www.pharmalot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/"><P>Some moms say the health care giant has caused them real pain for running a tone-deaf ad and related content on its Motrin web site that appeared to poke fun at carrying babies in slings and pouches. The spot called this a fashion that mimics a bonding experience, but that using such devices actually makes those moms cry more than others who don’t carry their little ones around that way.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/"><P>And so over the weekend, a growing number of mommy bloggers and other outraged individuals filled up dozens of pages of angry reactions on <A href="http://search.twitter.com/search?q=%23motrinmoms">MotrinMoms</A>, a new Twitter page created especially for this episode. J&J’s McNeil Consumer Healthcare has since <A href="http://www.motrin.com/">taken down the page</A>, but the damage is done. Some are calling for a boycott (check out this new <A href="http://www.youtube.com/watch?v=LhR-y1N6R8Q">YouTube video</A>).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/"><P>Hmm.. The power of social media. Here is the offending ad:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pharmalot.com/2008/11/johnson-johnson-angers-moms-with-motrin-ad/"><div align="center"><embed src="http://www.youtube.com/v/BmykFKjNpdY&hl=en&fs=1" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C228DA88-6DD8-49AC-8178-8A4E45AF3BA5/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips