'Green' claims by marketers go unchecked


	'Green' claims by marketers go unchecked

amgumen

6-22-2009 10:18 AM

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6-22-2009 11:50 AM

tabsey

Put a dash of soda bicarbonate in it and it is natural.
Some supermarkets here are not selling products with certain additives, colours in particular. No extra cost. People Power.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1e6d106c-cc9d-4dad-83f4-deed49598f98/C1765E0C-3EC5-4590-8AAF-6D70B09A01F7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm" href="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm" style="font-size: 11px;">www.usatoday.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.usatoday.com/img/41D99809-DABD-406A-B2DA-4D2080261D07" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm">The federal watchdog that's supposed to crack down on product labels that make false environmental claims has taken almost no enforcement action over the last decade, even as "green" marketing claims have exploded, agency records show.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm">The FTC's James Kohm acknowledges the agency hasn't aggressively enforced its main environmental guidelines in recent years, in part because of a lack of resources. The agency has, however, cracked down on energy-related claims, such as products that purport to raise a car's gas mileage</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm"><P class="inside-copy">Environmental marketing has exploded recently: a survey in the last year by environmental marketer TerraChoice of 12 large U.S. stores found more than 1,700 products that boasted of green credentials. Eco-friendly claims are made by items ranging from liquor to sport-utility vehicles to pesticides. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.usatoday.com/news/washington/environment/2009-06-21-green_N.htm">One-third of consumers rely on labels to decide whether a product is environmentally friendly</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C1765E0C-3EC5-4590-8AAF-6D70B09A01F7/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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