<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1c69dc42-5aba-48e4-b575-307c8fba9a1d/C10CADDC-9FF4-4B2A-BCC9-8F7436588D09/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers" href="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers" style="font-size: 11px;">www.industryreview.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers"><H2 class="postTitle"><SPAN></SPAN><A href="http://www.IndustryReview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers">Case Study: What Happens When You Unfollow Most Of Your Followers?</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.industryreview.org/img/888937DC-19AE-459B-B327-AA8821EE7B10" alt="mass unfollowing" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers"><DIV> Unsurprisingly, there are various approaches to follower attraction and – for lack of a better word – follower removal. Some people, and I believe these are the people Twitter originally aimed to attract, just naturally meet people. Follow those whose tweets interest them and unfollow those whose tweets do not.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers"><DIV> Another group of people are similar to the above, but they aim to gain as many followers as possible. I admit to belonging to this group, primarily because it gives me a much greater audience to this blog as well as significantly more opportunities for interaction and meeting people (it’s also so easy so why not do it?).</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.industryreview.org/social-media/case-study-what-happens-when-you-unfollow-most-of-your-followers"><DIV> A third group aims to gain as many followers as possible since every follower is a potential buyer. If you have 50,000 followers, and you try and sell something, even if 0.1% on average buy, then it’s still 50 people – which is a lot if you compare it to other ad models (i.e. PPC).</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C10CADDC-9FF4-4B2A-BCC9-8F7436588D09/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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