The Once and Past King of Social Networking: MySpace cuts deep and digs in against Facebook.

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	The Once and Past King of Social Networking: MySpace cuts deep and digs in against Facebook.

iCoastal Net Designs

6-17-2009 11:58 AM

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tags:

myspace, facebook, social networking, social media

iCoastal Net Designs says:

As a marketing channel, MySpace was always too risque for most businesses to "network" in. Even from a personal standpoint. Social Media is quickly becoming a "middle age" activity, so MySpace has to mature is face before it can take on Facebook.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5727806d-a284-4748-b553-e99d61665a81/C0A942B0-E832-4F06-9B45-4CFD4AE7C31B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story" href="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story" style="font-size: 11px;">www.latimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story"><DIV>MySpace is looking to do an about-face.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story"><DIV>The once-red-hot social networking site acquired three years ago by septuagenarian mogul Rupert Murdoch, which landed him on the cover of Wired magazine and won News Corp. praise for embracing the Internet ahead of its old-media rivals, has cooled considerably. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story"><DIV>Signaling the depth of its problems, MySpace on Tuesday said it was laying off 420 people -- nearly one out of every three employees -- as part of an aggressive restructuring that seeks to make the company smaller and more agile. The action follows a management shake-up in April, in which MySpace founder Chris DeWolfe was replaced as chief executive by Facebook's former chief operating officer, Owen Van Natta.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story">The perceived missteps are numerous. Some observers say it clung too long to a "portal strategy," in which it sought to amass an audience around entertainment content. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-ct-myspace17-2009jun17,0,6726077.story">The history of social networks suggests that these sites have the fleeting popularity of a trendy nightclub. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C0A942B0-E832-4F06-9B45-4CFD4AE7C31B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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