<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/54d3bcea-1a89-4245-9035-f7ac9dd4e604/C03664C7-8462-416E-8321-171BE5EED4F0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.sciencedaily.com/releases/2009/02/090211122130.htm" href="http://www.sciencedaily.com/releases/2009/02/090211122130.htm" style="font-size: 11px;">www.sciencedaily.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciencedaily.com/releases/2009/02/090211122130.htm">Why do people gamble if they know that the house always wins? Researchers at the University of Cambridge argue that near-misses, where the gambler narrowly misses out on the jackpot, may provide part of the answer</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciencedaily.com/releases/2009/02/090211122130.htm"><P>Although the gambler loses their bet on a near-miss, where the slot machine reel stops one position from the 'payline', the researchers found that near-miss outcomes make people want to carry on gambling and caused brain activity in areas that normally process winning money.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sciencedaily.com/releases/2009/02/090211122130.htm"><P>The study, published in the journal <EM>Neuron</EM>, scanned the brains of 15 people while they gambled on a computerised slot machine that delivered occasional 50p wins. These wins caused responses in brain areas that are known to process natural rewards like chocolate, and also drugs linked with abuse. The researchers showed that near-misses (for example, two cherries and an orange but the not the three cherries necessary for a win) also elicited activity in this brain reward system.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/C03664C7-8462-416E-8321-171BE5EED4F0/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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