More Pain for Gossip Girl Net

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	More Pain for Gossip Girl Net

Lacey Rose

2-4-2008 2:17 PM

1133 views

Lacey Rose says:

An interesting look at The CW's continued struggles ... little to offer on the solution side, however.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c1d485ea-95b3-4ca7-b924-da73cd52d49d/BF833EE8-D258-4D3F-BE06-E6C5A490FC45/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story" href="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story" style="font-size: 11px;">www.latimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story"><DIV>
					This was going to be the CW's breakthrough year.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story"><DIV>The little TV network was full of promise five months ago on the eve of its second season. Advertisers and even curmudgeonly TV critics were gushing over its new fall shows. Buzz on the Internet was wild in anticipation of the much-hyped "Gossip Girl," a soapy drama about pampered prep school students in Manhattan.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story">
But instead of catching fire, the CW's new crop of shows flickered in the ratings. Then came the strike by Hollywood writers, which halted the production of programs</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story">This season, the CW's ratings are down 21% among its target group of young adults aged 18 to 34 compared with the previous season. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-cw4feb04,0,2288919.story">The CW's challenge is to figure out how to quickly build a bigger audience of young viewers who are just as comfortable clicking on their computers to find entertainment as they are plopping down in front of a TV.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BF833EE8-D258-4D3F-BE06-E6C5A490FC45/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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