Disney pledges to cut out smoking


	Disney pledges to cut out smoking

medisland

7-26-2007 12:58 AM

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disney, films, smoking

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8dbd95d0-4796-4f8f-99ac-e8665f779c55/BEB56019-2C7D-4F6F-90B3-5482CFA8DBBA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm" href="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm" style="font-size: 11px;">news.bbc.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm"><FONT size="2">
<TABLE width="203" cellspacing="0" cellpadding="0" border="0" align="right"><TBODY><TR><TD><DIV>
				<IMG width="203" vspace="0" hspace="0" height="152" border="0" alt="Robert Iger at the Paris launch of Ratatouille" src="http://newsimg.bbc.co.uk/media/images/44020000/jpg/_44020817_iger1_bodygetty.jpg" />
				<DIV class="cap">Robert A Iger became chief executive of Disney in 2005</DIV>
			</DIV>
			</TD></TR></TBODY></TABLE><B>The Disney Studio has pledged to remove smoking from its family-oriented films.</B>
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm"><P><FONT size="2">The media giant's chief executive Robert A Iger said depictions of smoking in future Disney-branded films would be "non-existent".
</FONT></P><P>
<FONT size="2">And smoking will be "discouraged" in films aimed at adults released under its Touchstone and Miramax banners.
</FONT></P><P>
<FONT size="2">Mr Iger made the promise in a letter to US congressman Edward Markey. DVDs that show cigarettes will also carry anti-smoking announcements, he added.
</FONT></P><P>
<FONT size="2">Mr Markey described the move as "groundbreaking" and commended Mr Iger for "this important commitment".</FONT></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm"><DIV>
	<DIV class="mva">
		<IMG width="24" height="13" border="0" alt="" src="http://newsimg.bbc.co.uk/nol/shared/img/v3/start_quote_rb.gif" />
		<B>We hope it's the beginning of a domino effect as other studios come into line</B>
		<IMG width="23" vspace="0" height="13" border="0" align="right" alt="" src="http://newsimg.bbc.co.uk/nol/shared/img/v3/end_quote_rb.gif" /><BR clear="all" />	</DIV>
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/entertainment/6916293.stm"><P><FONT size="2">US anti-tobacco organisation The American Legacy Foundation said the announcement was "a good, solid step".
</FONT></P><P>
<FONT size="2">"The research is very clear that images of smoking in the media are a very large recruiter of teen smokers," the organisation's general counsel Ellen Vargya said.</FONT></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BEB56019-2C7D-4F6F-90B3-5482CFA8DBBA/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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