Ford Uses Social Media To Target Younger Buyers


	Ford Uses Social Media To Target Younger Buyers

onlinedesign

8-25-2009 1:16 PM

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tags:

marketing, seo, cars, sales, trends, ford,

onlinedesign says:

"Ford may be the first automaker to make car customization a social-media behavior, but not the first to make customization central to market strategy.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c395aa72-8c5d-413e-8fc4-32b39e9843ab/BE6F81D8-6A5A-4A3C-975E-79FFB1578869/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172" href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172" style="font-size: 11px;">www.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172"><SPAN class="articleHeadline">Ford Uses Social Media To Target Younger Buyers  </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.mediapost.com/img/71A9A3F5-960D-44C2-9C04-6C4520D33FC4" alt="Ford Mustang/customizer" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172"><P> Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers customize the car. The customizer, at fordVehicles.com/the2010mustang, lets as many as four people work together to choose accessories, colors, decals and the like. The automaker is touting the site with Web ads on major portal sites like Yahoo.com.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172"><P> Ford says the site, which launched last week, has had 52,000 cars built, with more than 16,000 of those saved into the site gallery.  And more than 30 forums and blogs have been spawned from it. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172">Ford may be the first automaker to make car customization a social-media behavior, but not the first to make customization central to market strategy. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112172"> "It's particularly relevant for several reasons. First, younger people are more into social approval, and are going to seek the advice of their trusted friends; secondly, the number of choices are bewildering,</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BE6F81D8-6A5A-4A3C-975E-79FFB1578869/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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