Only 28.2% of Email Marketers are Testing Subject Lines


	Only 28.2% of Email Marketers are Testing Subject Lines

fuordigital

8-19-2008 9:04 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/070f122e-7a87-4d7b-afad-48dd78342dbc/BE4A23F2-5F9E-488E-84E0-3051A65DA883/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/" href="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/">Email Marketers Missing Opportunities</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/4F367A71-9DF5-40A5-BFA7-4CD63083EFAD" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/"><P>Email marketers are missing some great opportunities to increase their email deliverability, not to mention opens, clicks and conversions, <A href="http://eroi.com/online-marketing-resource-center/resource-center/?sec=3">according to</A> a study on email practices by <A href="http://www.eroi.com">eROI</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/"><P>For example, about three of four email marketers say they are paying closer attention to subject lines than in the past, and 50% are trying to keep them more concise, but only 28% say they are actually testing them.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-subject-lline-address-july-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/3134C5C9-7FD8-425B-B26B-76A4FF163335" alt="eroi-elements-email-subject-lline-address-july-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BE4A23F2-5F9E-488E-84E0-3051A65DA883/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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