build brand personality - case compare


	build brand personality - case compare

charcoal

5-16-2007 5:36 AM

292 views

tags:

branding, brand-personality

charcoal says:

Which airlines says this: "You can bring an ego of any size on board – but only a bag this size”?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a4c3b132-e8d7-4324-812e-71d472311514/BE474425-8BC9-4812-B9C5-BE99B1C0AE1C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandingstrategyinsider.com/2007/05/the_living_bran.html" href="http://www.brandingstrategyinsider.com/2007/05/the_living_bran.html" style="font-size: 11px;">www.brandingstrategyinsider.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandingstrategyinsider.com/2007/05/the_living_bran.html">Compare the check-in experience at British Airways with a parallel one I witnessed at the Virgin Blue counter. I’m sure this younger passenger had a shorter temper than the reserved British Airways traveller. Yet he managed to simply smile when he realized his bag was too large for the cabin. Unlike the British Airways’ luggage frame and attendant legalese, the Virgin Blue luggage signage snap-happily advised, “You can bring an ego of any size on board – but only a bag this size.” The humorous, human touch dissipated any potential for anger. Check out Virgin Blue’s sister company: Virgin Atlantic which greets you on their site with the headline: “Hello Gorgeous!” A phrase setting the tone of voice for the Virgin brand in air, on ground and online.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BE474425-8BC9-4812-B9C5-BE99B1C0AE1C/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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