This is interesting. I wonder why they chose a fly image, as opposed to something like a bullseye. Men, can you offer any enlightenment here?

Maybe it's something like a reflex, but men will try to "shoot" the fly...

Peeing on a fly in a urinal is like Mr Miagee in Karate Kid, catching the fly with chop sticks. And LMAO this is pure genuis !

We have this here in germany for a long time now. It seems to be very successful