Blog Advertising Networks?

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	Blog Advertising Networks?

Lara Nieberding

3-25-2008 3:49 PM

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whats next blog, bl ochman, blog, advertising

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7a47482e-56af-409f-856e-fab428d2f81f/BDC0205D-0F8E-4235-A2AB-D02B4A507CF0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp" href="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp" style="font-size: 11px;">www.whatsnextblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp"><H1>Mainstream Publishers Forming Blog Advertising Networks - But Still Misunderstanding Blogs</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp"><P><IMG width="260" height="314" src="http://www.whatsnextblog.com/moneyman.png" alt="moneyman.png" /><STRONG>By B.L. Ochman</STRONG>
Mainstream media is in a major hurry to start <A href="http://news.yahoo.com/s/ap/20080323/ap_on_hi_te/online_ad_showdown_glance">selling ads on blogs.</A> I was part of the Washington Post/Newsweek network (a total bomb) and have recently been asked to join the <A href="http://www.paidcontent.org/entry/419-forbes-builds-400-member-financial-ad-network-viacom-forming-ad-nets-fo/">Forbes Business and Financial Blog network</A>. I hope Forbes learns from Washington Post/Newsweek's blog advertising mistakes. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp"><P><STRONG>The secret sauce</STRONG>
NBC ran some absolutely <A href="http://www.whatsnextblog.com/archives/2007/12/dear_nbc_your_ad_on_my_blog_still_sucks_we_need_to_talk.asp">horrible ads</A> on this and other high-profile blogs earlier this year. The clickthru rates stunk, and I'm willing to bet their agency turned around and said "blog advertising doesn't work." And that's true, it doesn't, unless you understand social media, social objects, and blog readers.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.whatsnextblog.com/archives/2008/03/mainstream_publishers_forming_blog_advertising_networks_but_still_misunders.asp">But blogs are not traditional media. There is no ideal measurement vehicle for blog traffic right now. One needs to combine and average the stats provided by Google, Urchin, Feedburner, Technorati, Site Meter and others to get a true picture.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BDC0205D-0F8E-4235-A2AB-D02B4A507CF0/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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