Cola companies, as has come out, care a damn for the health of the customers, especially the children. Demonstration effect of the West and the high voltage propaganda with the help of the film and sports personalities on the electronic media have a tremendous impact on the children.

Earlier the corporates were satisfied with grabbing a share in the market, but now they want to grab the minds of the prospective customers. They want to dominate the personal attitudes and loyalties of the children for all time to come. “This motivation to insinuate brand names in the formation of children’s identities has brought commercials into every imaginable aspect of a child’s daily life.” As we have noted in the beginning, the children are an integral part of the commons and the future of a society depends on them. One may very well see where the society may head if this silent grabbing of a very valuable part of the commons is not stopped.