Social Sites Don't Deliver Big Ad Gains

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	Social Sites Don't Deliver Big Ad Gains

misterboh

2-6-2008 9:10 PM

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advertising, marketing, media, metrics, monetization

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/564249d3-7192-497a-9efe-c143f192d60f/BCED30B3-1AD5-4BE0-88C8-E5C03E599121/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://online.wsj.com/article/SB120217154978142763.html?mod=technology_main_whats_news" href="http://online.wsj.com/article/SB120217154978142763.html?mod=technology_main_whats_news" style="font-size: 11px;">online.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB120217154978142763.html?mod=technology_main_whats_news">The latest warning that the hottest Web properties are proving difficult to make 
money from came from Internet giant <A class="times rolloverQuote" 
Quotes &amp; Research for GOOG');return true" 
href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=goog">Google</A> Inc. While 
announcing disappointing fourth-quarter earnings Thursday, Google executives 
said the company was having a harder time than it expected generating ad revenue 
on social-networking sites and figuring out the best ad formats for its YouTube 
video-sharing service. Social-networking phenomenon Facebook Inc. also has been 
publicly grappling with how to make money amid its massive spurt in usage. <A 
class="times rolloverQuote" 
Quotes &amp; Research for MSFT');return true" 
href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=msft">Microsoft</A>, which owns a 
1.6% stake in Facebook, has a long-term deal to sell ads that appear on the site 
-- and analysts estimate that arrangement is losing money for Microsoft.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BCED30B3-1AD5-4BE0-88C8-E5C03E599121/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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