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How to Sell an Idea
travislaborde
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4-15-2008 7:12 AM
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career
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e2fc600b-9586-4342-8517-8aee9ab45932/BCC3D027-B3D2-4683-AF79-2008C8A05EE1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bnet.com/2403-13069_23-52953.html" href="http://www.bnet.com/2403-13069_23-52953.html" style="font-size: 11px;">www.bnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bnet.com/2403-13069_23-52953.html"><H1>How to Sell an Idea</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bnet.com/2403-13069_23-52953.html"><P>Got an idea that could kick your career into overdrive? You'll need support to make it happen-from your own boss, a financial backer, or even a decision-maker at another company. Here's how to sell your idea to the people who can turn it into reality. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bnet.com/2403-13069_23-52953.html"><H2>Confirm That You and Your Idea Are a Credible Match</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bnet.com/2403-13069_23-52953.html">Selling ideas is not like selling products. With a product, customers can see what they're buying. With an idea, there's nothing to see except you, so unless you're a plausible source, nobody's going to buy.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bnet.com/2403-13069_23-52953.html"><DIV class="addInner hotTip"> <H3>Hot Tip</H3> <H4>Three Questions Idea-Buyers Ask Themselves</H4> <OL> <li style="margin-left:16px;padding-left: 0px;">Is this person competent, based upon past performance?</LI> <li style="margin-left:16px;padding-left: 0px;">Is this person speaking with candor or handing me some BS?</LI> <li style="margin-left:16px;padding-left: 0px;">Does this person care more about the idea than about me and my issues?</LI> </OL> <CITE>Source: Neil Rackham, author of "Spin Selling"</CITE> </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BCC3D027-B3D2-4683-AF79-2008C8A05EE1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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