Show business is all about one-upping the competition.

Last week at press tour, Jimmy Kimmel posed as a reporter demanding answers from ABC President of Entertainment Steve McPherson about the fate of his late-night show.

Although McPherson says he is committed to Kimmel, whose show took off with viewers this year, he also pointed out last week that there could be room for both late-night hosts at his network.

Not so fast, said Graboff Monday, adding that NBC Universal is still talking to Leno about staying at the company in a different capacity.

“When we made the deal with Jay four years ago, we made a long-term deal with him,” Graboff said. “We’ve been talking to him pretty much that whole time about the future beyond the ‘Tonight Show.’ We can’t force him to do something. We’re presenting him with a number of opportunities that we think will be great and we’re hoping that he eventually thinks will be great as well.”