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Google in Content Deal With Media Companies
ONE Research
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3-12-2007 2:42 AM
282 views
tags:
advertising
,
content
,
online video
,
web 2.0
,
google
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d4f5c98b-31b3-4c13-8357-248535a68a2a/BB7F861E-B054-493D-A39C-9ADB3E28F9DA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070" href="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070"><NYT_HEADLINE _moz-userdefined="" type=" " version="1.0"> Google in Content Deal With Media Companies </NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070"><P><A title="Google" href="http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/custom/nyt-com/html-companyprofile.asp&symb=GOOG">Google</A> built an empire delivering advertisements across the Internet, and now it plans to distribute content from media companies just as aggressively.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070"><P>Google is working with <A title="Dow Jones & Company" href="http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/custom/nyt-com/html-companyprofile.asp&symb=DJ">Dow Jones & Company</A>, Condé Nast, <A title="Sony" href="http://www.nytimes.com/mem/MWredirect.html?MW=http://custom.marketwatch.com/custom/nyt-com/html-companyprofile.asp&symb=SNE">Sony</A> BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/02/26/technology/26google.html?ex=1173758400&en=d1dbe11211a003ed&ei=5070"><P>There are already video ad networks that make similar deals, and NBC Universal is attempting something similar. But the Google experiment could be more widespread since the company already has a vast reach on the Internet. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BB7F861E-B054-493D-A39C-9ADB3E28F9DA/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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