Newspaper loses 14.3% of ad dollars, TV gains 4.4% and Internet gains 17.8% of ad spend

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	Newspaper loses 14.3% of ad dollars, TV gains 4.4% and Internet gains 17.8% of ad spend

fuordigital

7-15-2007 8:47 PM

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internet spending, newspaper spending, tv spending, online media marketing, digital media marketing, online media spending, digital media spending

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/53f6873e-3f54-4dcc-9114-e2a7650a3f48/BB563594-C4D3-4047-B418-E5406CE31DF5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1" href="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1" style="font-size: 11px;">www.mediabuyerplanner.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><H2>Newspapers Suffer Most in Ad Dollars Lost to Internet</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><P>By category, in 2006 only financial services advertisers increased spending in newspapers, which have seen less money from the automotive, retail, telecommunications, general services, media, and tech/internet categories, according to <A href="http://www.wachovia.com">Wachovia</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><li style="margin-left:16px;padding-left: 0px;">Of the seven categories considered, only one - financial services - increased spending in newspapers in 2006.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><li style="margin-left:16px;padding-left: 0px;">Among the seven categories in the aggregate, newspapers lost 14.3 percent in advertising dollars, and TV gained 4.4 percent. Internet ad spend increased 17.8 percent. Spend in other measured channels decreased 1.1 percent.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><li style="margin-left:16px;padding-left: 0px;">The top telecommunications advertisers shifted the most ad spend away from newspapers: In 2005 they spent 31.6 percent in newspapers, but in 2006 they spent 24 percent.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><li style="margin-left:16px;padding-left: 0px;">In 2005, the top auto advertisers spent 9.2 percent, but just 4.6 percent in 2006, on newspapers.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/07/13/newspapers-suffer-most-in-ad-dollars-lost-to-internet/?rss1"><li style="margin-left:16px;padding-left: 0px;">Retail advertisers spent 29.8 percent on newspapers in 2005 and 28 percent in 2006.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/BB563594-C4D3-4047-B418-E5406CE31DF5/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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